In this article, we hear from Christian Bergqvist, our Head of Partnerships, as he shares his insights from ICE 2025.

Payments without friction. Financial services tailored to your every need. Technology that doesn’t just keep up but stays three steps ahead of expectations.

This isn’t some distant vision – it’s happening now. And at ICE Barcelona, I saw it firsthand. AI is shaking up fintech, and 2025 is set to be a game-changer.

From AI-driven iGaming to smarter risk detection and instant digital payments, these aren’t just buzzwords. They’re redefining how businesses and people interact with money, making transactions faster, safer, and frictionless. 

AI in iGaming: The game changer.

Artificial Intelligence (AI) is revolutionizing industries, and iGaming is no exception. AI is the driving force behind enhancing user experience and operational efficiency in this thriving sector.

• Personalized gaming experiences.

AI-powered algorithms analyze user behavior to curate highly personalized gaming recommendations. For instance, platforms use machine learning to suggest games, bonuses, or betting strategies tailored to individual preferences, making the experience more engaging and enjoyable. 

Moreover, AI’s role in personalizing entertainment extends beyond gaming. In the broader entertainment industry, AI analyzes user data to provide individualized content recommendations, thereby enhancing user engagement and satisfaction.

This level of customization is no longer a luxury but an expectation as competition within the iGaming industry heats up.

• Fraud detection and security

Artificial Intelligence (AI) is significantly enhancing fraud detection and security within the iGaming industry. Its ability to analyze vast amounts of data in real time allows for the identification of anomalies and potential fraudulent activities, ensuring safer transactions and building trust among users.

AI-driven systems can process extensive datasets instantaneously, identifying patterns and deviations that may indicate fraudulent behavior. For example, advanced algorithms monitor betting activities to detect unusual patterns, such as sudden spikes in bet amounts or frequency, which could signal fraudulent intent. By flagging these anomalies promptly, AI enables operators to address potential issues before they escalate.

• Seamless payment integration

AI seamlessly integrates with payment solutions, enabling quick deposits and withdrawals. Embedded finance, which is projected to generate over $7 trillion in market value globally by 2030, plays a crucial role in this transformation. Integrating financial services directly into gaming platforms enables real-time wallet syncing, instant payouts, and automated account verification, reducing friction and enhancing accessibility. These innovations go beyond convenience; they create new revenue streams, improve user satisfaction, and drive loyalty to platforms that prioritize frictionless transactions.

The fusion of AI, embedded finance, and iGaming creates a win-win scenario for users seeking personalized entertainment and businesses aiming for operational excellence. As these technologies continue to evolve, we can expect even more seamless financial integrations that will redefine how gaming and payments intersect. It’s an exciting time to be part of this journey.

• Business optimization

Artificial Intelligence is transforming business operations by optimizing revenue and commercial strategies. By analyzing vast datasets, AI provides insights that help companies tailor their offerings to diverse markets, thereby enhancing profitability.

Transaction costs, customer behaviors, and regulatory landscapes vary significantly between regions, making it crucial for businesses to adapt their strategies accordingly. AI-driven analytics help companies navigate these complexities by providing data-driven insights on pricing, user preferences, and market demand, allowing for smarter decision-making and increased profitability.

For instance, in Brazil, where transaction profit margins are relatively low, businesses must operate with efficiency to maintain profitability. In contrast, European markets often offer higher margins, providing greater flexibility in pricing models. AI can guide businesses in optimizing commercial strategies by tailoring transaction fees, managing operational costs, and implementing dynamic pricing based on user demand and spending behavior. AI-powered predictive analytics also help businesses identify high-value customers and cross-selling opportunities, further boosting revenue potential.

Embracing the fintech revolution.

In my experience at Zimpler, I’m proud to see fintech in 2025 driving seamless, secure, and inclusive financial solutions. From AI’s impact on iGaming to real-time payments, Zimpler is leading the way with user-focused, instant transactions that combine innovation and accessibility. 

Fintech isn’t just about payments – it’s about creating connections and unlocking potential. Let’s shape the future of payments together.

The information contained in this post is intended for informational purposes only, and should not be relied upon for professional advice of any kind. Zimpler does not make any representation or warranty as to the completeness or accuracy of the information, and assumes no liability or responsibility that may result from reliance on such information.