Why Brazil’s iGaming boom needs smarter payments

After years of anticipation, Brazil’s iGaming market is finally opening under a formal regulatory framework.

With the approval of Law No. 14,790/2023, Brazil has moved from an unregulated grey zone into a fully licensed environment for sports betting and online casino games.

The framework includes clear guidelines for operator licensing, tax contributions, and user protections while offering long-awaited certainty to an industry already booming in practice.

The numbers are compelling.

Brazil’s online gambling market is projected to reach $3.7 billion in gross gaming revenue (GGR) by the end of 2025 and rise to $5.8 billion by 2027.

Government officials also expect the regulated market to contribute billions in tax revenue, with projections of almost $2 million annually once the market matures.

This moment marks a shift not only for operators but also for the fintech and payment industries.

With regulation comes the need for streamlined, compliant, and fast payment solutions to keep up with demand and reduce friction for users and platforms.

That’s where Zimpler comes in.

As one of Europe’s fastest-growing payment solution providers, Zimpler is now licensed and officially entering Brazil.

Known for powering real-time, compliant payment experiences in regulated markets, Zimpler is bringing its proven infrastructure to support Brazil’s operators from day one.

Here is what makes Brazil such a strong fit for iGaming and why the opportunity is too big to ignore.

The opportunity: why Brazil is an ideal iGaming market.

Brazil is opening its doors to iGaming and offering one of the most promising growth environments globally.

With a massive, mobile-first population, a strong digital infrastructure, and a culture that embraces gaming and sports, Brazil is uniquely positioned to become a leader in regulated online gambling.

Let’s break it down.

• A massive and mobile-first audience: As of 2024, 57.61% of Brazil’s population accesses the internet through mobile broadband, with over 161.4 million online users. This creates a massive, mobile-first audience and makes Brazil a prime market for gambling platforms and fintech solutions designed for seamless mobile experiences.
• Payment preferences: Pix is now the top payment method in Brazil’s betting market, used by nearly 80% of bettors for instant deposits and withdrawals. In contrast, credit cards, once used by 24%, were banned in April 2024 to reduce debt risks. For operators entering Brazil, integrating Pix is essential. With a 12% tax on gross gaming revenue and tight regulations, getting payments right is key to success in Brazil’s fast-growing iGaming market.

What operators are saying

Payment is the first touchpoint users have with your brand. And in a highly competitive environment, you don’t get a second chance. Insights from Zimpler’s Brazil online betting report reveal how these payment issues directly impact operators.

Among the key findings:

• 48% of operators cited payments as the most critical pain point in the Brazilian market.
• 63% of users state that they experience frustration in the payment process.
• 60% of users switch platforms due to frustrating payment issues.
• 70% of surveyed companies said Pix compatibility is essential for success in Brazil.
• Operators noted significant user drop-off during payment onboarding when KYC processes were too slow or disconnected from the user experience.

The bottom line – To succeed in Brazil, operators need payment solutions built for speed, security, and local behavior. Traditional systems simply weren’t made for this environment. Users expect near-instant deposits and withdrawals, while regulators demand full compliance. Balancing that expectation is difficult unless your payment infrastructure is designed specifically for it.

This is exactly where Zimpler comes in.

Zimpler: experience in iGaming, ready for Brazil.

As Brazil’s iGaming market opens, operators must deliver seamless, secure, and compliant user experiences. Zimpler is stepping in with payment infrastructure designed for the unique demands of online gambling and fine-tuned to local needs.

With years of experience powering regulated markets across Europe, Zimpler brings a product suite that solves key payment pain points from day one. Now, that same expertise is being brought to Brazil powered by local licensing and a platform fully adapted to the country’s iGaming ecosystem.

Zimpler isn’t a generic payment service. It’s purpose-built for fast-moving, regulated industries like iGaming.

That means high conversion rates, real-time settlements, and baked-in compliance—all in one solution.

Here’s how it works in Brazil:

• Instant payouts and real-time deposits: Zimpler enables lightning-fast transfers, so users can deposit and withdraw funds with zero delay. 
• KYC and compliance automation: Zimpler streamlines onboarding with built-in Know Your Customer (KYC) flows, anti-money laundering (AML) checks. You stay compliant without slowing down.
• Mobile-first experience: Whether users are betting from their phone or managing withdrawals on the go, Zimpler’s interface is designed for mobile-first users. It’s clean, intuitive, and fast because friction kills loyalty.
• Smart reconciliation tools: Operators get access to advanced dashboards and APIs for real-time payment tracking, reporting, and reconciliation making back-office work faster and more accurate.
• Dedicated support and local expertise: Zimpler offers region-specific onboarding and operator support, helping clients navigate Brazil’s evolving regulatory environment confidently.

In iGaming, payments are more than just transactions. They’re the gateway to user trust, retention, and revenue.

With Brazil’s iGaming sector heating up, timing is everything, and Zimpler is arriving right when the market needs smarter, faster, and safer payments the most.

Join the payment revolution.