What you need to know:
Companies that were early adopters of this flow saw up to a 2% increase in Acceptance Rate (AR).
This feature stems from our close collaboration with forward-looking partners, and reflects a level of optimization that’s rare in the market.
Eliminating conversion barriers from social media to deposit
For many segments, social media remains one of the most powerful growth levers. But while the traffic potential is huge, converting that traffic into deposits has been a persistent pain point: especially when users are funneled through in-app browsers. Session drops, login failures, and incomplete deposits have long plagued the flow.
At Zimpler, we identified a recurring gap in the user experience: one that many payment providers were simply not addressing. So we built a solution that does.
An industry-first experience, purpose-built for social media
To close the gap between ad click and successful deposit, Zimpler developed a payment flow optimized specifically for social media environments.
This flow includes:
- Auto-close functionality that ends the payment session cleanly after success.
- Fallback smart redirect to preserve the flow in edge cases.
- Backup manual link to ensure every user completes the journey.
Together, these enhancements reduce drop-offs and ensure users complete their deposits seamlessly, even in restrictive in-app browser environments.
Real results, immediately
Companies that were early adopters of this flow saw up to a 2% increase in Acceptance Rate (AR): a significant lift in performance. Marketing budgets go further, and deposit conversion is no longer a bottleneck.
The difference with Zimpler
| Process | Normal payment flow | Zimpler |
| Logging into merchant site after clicking a social media ad | ❌ Users blocked by in-app browser limitations, leading to login failures, session resets, or endless loops. | ✅ Works smoothly, allowing users to log in without friction. |
| Completing deposits after clicking a social media ad | ⚠️ Users complete payment, but session disconnects, delaying fund arrival and causing confusion. | ✅ No issues – deposits process instantly, ensuring a seamless experience. |
Unlike many other payment platforms, Zimpler actively identifies and solves edge-case frictions that often go unaddressed. This feature stems from our close collaboration with forward-looking partners, and reflects a level of optimization that’s rare in the market.
Be first. Stay ahead.
In a competitive space, conversion friction is costly. Zimpler helps your business to stay ahead with continuous optimization and purpose-built flows that remove the guesswork – and the drop-offs.
Want to learn how this could elevate your marketing ROI?
