About Frank & Fred
→ Founded in 2018
→ Headquarters in St Julians, Malta
→ Licensed by the Swedish Gambling Authority (SGA)
→ One of the fastest-growing iGaming companies in the Nordics
→ Established by iGaming pioneers active since the early 2000s
Frank & Fred, one of Northern Europe’s most dynamic and forward-thinking iGaming operators, is known for delivering top-tier entertainment with a sharp focus on trust, innovation, and seamless player experiences. In a competitive market where every detail matters, they saw an opportunity to refine their payment experience – and turned to Zimpler for a smarter, more strategic solution.
“Zimpler delivers on every front. Their payment solution is not just reliable – it consistently stands up to, matches, and often exceeds the alternatives. Our players enjoy smoother transactions, and our team benefits from outstanding support. What sets them apart is their understanding of the bigger picture – helping us craft a balanced payment offering that drives both performance and security.”
— Nicolas Lund, COO, Frank & Fred
The challenge
Frank & Fred sought to strengthen their payments setup with a solution that could:
- Reduce risk of disruptions caused by relying on a single provider.
- Gain more proactive support from a partner who listens and evolves with their needs.
- Leverage regional expertise, especially in Sweden and the Nordics.
- Diversify payment options to reduce inefficiencies and exposure.
The Zimpler solution
Zimpler delivered a customized, scalable payment infrastructure by integrating both A2A and Swish solutions, tailored to Frank & Fred’s ambitions.
- Consistency where it matters: High acceptance and conversion rates ensured seamless transactions and smoother player experiences.
- Proactive, personalized support: A dedicated Zimpler team stayed closely aligned with Frank & Fred’s evolving needs, offering fast, meaningful responses.
- Deep Nordic expertise: Zimpler’s strong local integrations and regulatory knowledge provided a competitive edge in Sweden and the Nordics.
- A strategic approach to payments: With Zimpler at the core of their strategy, Frank & Fred built a more resilient and future-proof payments ecosystem.
Pay By Bank acceptance rate
Swish acceptance rate
Read the full story.
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