Malta, 16th November 2023 – Casino brand Frank & Fred announces the integration of Zimpler Go, a player registration and payment solution created by financial scale-up Zimpler, into its platform. The collaboration with Zimpler enables Frank & Fred to pioneer the Brazilian market by its Zimpler Go offering, that promises a remarkable fusion of swift account creation using CPF (Individual Taxpayer Registration) with a streamlined KYC (Know Your Customer) process, Pix payments and instant payouts.
This venture with Zimpler not only positions Frank & Fred at the forefront of gaming industry innovation in Brazil but also significantly enhances the brand’s player-centric approach, delivering a seamless, secure and exhilarating gaming experience.
Under its Malta Gaming Authority (MGA) license, Frank & Fred must adhere to a robust regulatory framework, and the brand steadfastly upholds a commitment to player protection. The integration of Zimpler Go amplifies the brand’s ethos of providing a trusted and compliant gaming environment, while also unlocking a host of new possibilities to captivate the vibrant Brazilian gaming community.
Zimpler Go is revolutionary both for the merchant and the end-user. To create an account, a player simply needs to provide his/her mobile number and a password. That mobile number is then linked to the player’s account and CPF, mitigating the risk of fake account creation. Once set up, the player can now make instant deposits and withdrawals.
Regulatory compliance is another strong point of Zimpler Go. The system checks if a player is a Politically Exposed Person (PEP) or under sanctions in the EU and Latin America.
Johan Strand, CEO at Zimpler, said: “We are excited at this new partnership and for the opportunity to support Frank & Fred to enter the Brazilian regulated market. It’s exciting to work with such an experienced team, always pushing to improve customer experience. Zimpler Go is the tool they need to meet and exceed their customers’ expectations and position themselves as a top tier iGaming platform in Brazil, while being fully compliant with local industry regulations.”
Johan Königslehner, Director at Frank & Fred, said: “The partnership with Zimpler propels us into exciting terrain. The Brazilian market holds a realm of possibilities, and with Zimpler by our side, we’re poised to redefine the gaming narrative. The Zimpler Go model has already proven to be effective in the Nordics and we anticipate it will resonate well with what the Brazilian gaming community will expect from iGaming operators. We look forward to exploring this venture with Zimpler and setting a new benchmark in the industry.”
Photo caption: From left to right Frank & Fred CEO Johan Königslehner, Zimpler Co-founder Johan Friis, Frank & Fred COO Martin Sidenvall, Zimpler Head of iGaming Rhi Burns.