About Frank & Fred
→ Founded in 2018
→ Headquarters in St Julians, Malta
→ Licensed by the Swedish Gambling Authority (SGA)
→ One of the fastest-growing iGaming companies in the Nordics
→ Established by iGaming pioneers active since the early 2000s
With 20+ years in the industry, Nicolas Lund, COO at Frank & Fred, knows what’s noise – and what actually makes a difference. In this full-length interview, he unpacks how the Nordic market has changed, why A2A payments are becoming default, and what it takes to create a frictionless product that players (and partners) actually want to use.
- Why simplicity wins
- How supplier diversity drives performance
- The role of trust, choice and speed in building loyalty
- What’s next – and what’s holding businesses back
If you work in iGaming, you’ll want to hear this.
Read the full story.
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